Caribbean Carnival Costumes - Traditional Travel Agents Or Online Booking?

Is the end in sight for the traditional high street travel agent?

Will online booking continues to flourish and see the end of the traditional high street travel agent, there is much debate these days?

This seems to acknowledge the fact that consumers want to have a more personalised service and someone to talk to face to face especially when making complicated travel arrangements. Some sources report that consumers are slowly turning back and using high street travel agents rather than booking on line.

Why did consumers switch from the high street travel agent to booking online in the first place?

High street travel agents held the monopoly for a long time and while there were enticing offers on their shop front windows to get consumers to book now for EUR 1 there was no real money saving because to get these Special offers you had to purchase the travel insurance that was on offer and this was a lot more than could be brought independently. As internet access became more and more accessible people found they could book their holiday during their tea break at work for example. The main reason was price followed by the convenience of booking online.

The prices are cheaper and you can book 24/7 Book online and there is no obligation to purchase expensive travel insurance in order to make use of the special offers.

Book through a High street travel agent and you have a friendly face that you can speak to and who can advise you.

Technology and personalised customer service will need to combine to give the best of both worlds so to speak. Personally I believe that there is plenty of opportunity for both online and high street travel agents to flourish.

there are two definite types of consumers; having said that,

Group 1) This group prefers the convenience of online booking

' The two groups can be separated by how much they know about technology. Group 2) This group may be made up of travellers over the age of 70 and those who have never used the internet or simple because they have always booked with 'Sue at Happy Travels and will continue to do so.

These days consumers tend to base their decisions on consumer reviews either through the internet or newspapers for example It's clear that both used to rely on personal recommendation, which ever group.

Can the high street travel agent make a come back?

400 high street travel agencies have closed in the past 10 years, past figures show that 1. Only at the beginning of this month a new travel agency has opened near Blackpool. I believe there is opportunity for both online and high street travel agents to flourish and work side by side, as I mentioned before.

They are catering for consumers who demand a 'Luxury consulting service' in such branches consumers need to make appointments and the new agencies will even incorporate a bar and open till the late evening. More upmarket agencies are spending rather than saving, while the package type high street agents closed branches to save money.

The introduction of videos and specially designed websites that can be accessed on mobile phones will appeal to the technology minded and those always on the move. The future of online travel will also change.